What is your personal brand? How do people perceive you? And moreover, do people want you to succeed? Would they like to contribute to your growth, development and success? Do they care about you? While our results and achievements are important when we build our personal brand, over time our beliefs, mind set and attitude have a much stronger impact on how people perceive us. Therefore, think through who you are, what you believe in and what you stand for and then communicate this in a consistent way.